We are pleased to announce that April Coiteux has been named vice president, Marketing, Sales, and Business Development for Washington (MSBD), effective September 18, 2023.
As a key member of KP Washington’s executive team and reporting to the regional president, April is responsible for sales and business development, as well as providing leadership in the development and execution of market strategies that deliver predictable and sustainable growth in membership, revenue, and margin.
Prior to coming to Kaiser Permanente, April spent nearly 14 years with Regence BlueCross Blue Shield of Oregon serving as senior account executive, assistant director of renewal, and director of account management. In her most recent role, she refined producer, employer, and member experiences. She also collaborated with product development teams to generate growth, improve client retention, and solve for regulatory challenges.
April is a critical new asset to the organization, providing vision and leadership that will strengthen the KP team and allow us to better serve you and our members.